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    Welcome to SIA, we’re redefining the way you experience everyday living by unlocking the door to affordable quality.

    Whether you're a minimalist enthusiast, a trendsetter browsing TikTok for inspiration, or you just want your appliances to look as good as they work, we have something for everyone.

    We're more than just an appliance manufacturer...

    Appliances are more than just knobs and buttons — they’re the secret sauce to your famous lasagne and the beat to your late-night kitchen parties. From the sizzle of your secret family recipe to raising a toast with loved ones, they’re where life happens. We're here to help you create moments that’ll linger long after the dishes are done!

    ★★★★★

    “A fantastic, elegant 5 burner hob at a very reasonable price. I am delighted!”

    Margaret, GB

    Our mission

    We're all about bringing high quality appliances to your home, without the high price tag. Imagine a world where your home isn't just a place, but an extension of your aspirations, and where convenience isn't a luxury, but an essential part of life. We're here to make that a reality, because great quality shouldn't break the bank.

    Our vision

    With SIA, you're not just buying appliances; you're levelling up your lifestyle, all without breaking the bank. Our products are designed to add ease, style, and a sprinkle of fun to your daily grind. Upgrading your life isn't a distant dream; it's an affordable reality.
    100,000
    Products sold each year
    500+
    Expertly created products to choose from
    25
    Years experience

    Why choose SIA?

    Because we get you. Your desires, needs, and dreams matter to us. We’re effortlessly modern, affordably yours. Join the SIA family, where modern comfort meets affordable aspiration.

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