Discover the SIA difference

Mark your calendars for March 3rd-6th because we'll be showcasing the crème de la crème of kitchen innovation at stand J120 - and trust us, you'll want to be there! (Grab your free ticket here!)

KBB Birmingham is the go-to event for all things kitchens and bathrooms, hosting top European brands all under one roof. It's basically kitchen and bathroom heaven, and we're smack dab in the middle of it!

So, what's on the menu?

Live demos

Our team will have you ooh-ing and ahh-ing at the latest and greatest in kitchen appliances: To help you focus on cooking without having to worry about smoke or odours, we're introducing a smart Bluetooth hob and cooker hood that will automatically activate and change your cooker hood extraction rate depending what you’re cooking. Also on display is our premium dishwasher, which can remove even the most stubborn stains, and our brand-new freestanding dishwasher, which provides all the cleaning power without the need for a built-in, making it perfect for anyone who likes a little more flexibility in their kitchen layout. Get inspired, pick up some pro tips, and maybe even snag a recipe or two!

Exclusive show offers

Expect exclusive deals and discounts just for our KBB Birmingham visitors. You might come across some amazing offers on our:

SAF76K

With our dual 8L air fryer, you'll have delicious and nutritious meals on the table in no time. No more pots and pans to clean up. No more greasy splatters on the hob. Just tasty, healthy food in half the time with less fat.

IHDR80BL-CO11

This sleek induction hob with a built-in downdraft extractor keeps your kitchen clean and fresh while you cook. 4 flexi-zones, powerful induction and safety locks to keep little chefs protected. Safety first, style always.

FAM21WH

This 700W microwave boasts 5 power levels, a 245mm turntable for even heating, and a white finish that's as stylish as it is easy to clean (because nobody likes scrubbing baked-on cheese).

…and more!

Free food

Because let's be honest, the way to truly win someone's heart is through their stomach. We have a chef at stand J120 who will serve food from 12-3 pm every day. You already know what our SAF76K 8L air fryer and IHDR80BL-CO11 induction hob with downdraft extractor look like - now experience how they taste. We’re talking mac and cheese bites, herb parmentier potatoes, battered chicken pieces, pancetta sprouts and parmesan served with vegan gravy and stir-fried vegetables.

But wait, there’s more!

We're more than just appliance manufacturers. Our passion lies in creating appliances that are an extension of your home, a seamless integration into the moments that matter. Because let's face it, the kitchen isn't just where you cook, it's where you laugh, love, and create memories that last a lifetime.

So, come join us at stand J120 at the KBB Show and see the future of modern kitchens. We'll show you how our appliances can help you create moments that linger long after the last bite is savoured.

See you there!